
The VP LAB Madrid – A Virtual Production Showcase
ROE Visual, ARRI, and DRAGO Show Innovation for Film
Leek, The Netherlands (28 October 2022) - Combining their forces, ROE Visual, ARRI, La Bicicleta, Drago, disguise, Evertz, and BVS, showcased a Virtual Production Stage for ICVFX in Madrid under the direction of Ignacio Feced.
The VP Lab performed an advanced showcase with its partners, bringing together world-leading companies in virtual production technology. The mutual goal was to boost familiarity with this new technology, creating a platform for knowledge sharing and educational purposes.
The state-of-the-art Virtual Production showcase was held at the Drago studios in Madrid. ROE Visual provided a LED wall of Black Pearl BP2V2. "It's by far the most successful LED wall for this technology," states Feced, "The quality, features, and accuracy of the ROE Visual LED panels just give you that bit extra you need when shooting in front of an LED wall."
ARRI provided lighting and camera technology solutions, delivering film-approved gear on the set and all the extra tools required. At the same time, disguise offered a media server and render nodes. The VP Lab headed the virtual production supervision and TD, the Unreal management, camera tracking, and all equipment required on the brain bar. La Bicicleta was responsible for the complete production of the set and test shoot.
For the duration of the showcase, the participants could engage in discussions on color management, how to use the different render nodes, the difference between using green screens or LED walls in real-time for principal photography, and much more.
"Democratizing the use of virtual production tools is a first step on the road to adapting them in the regular productions and workflow pipelines that The VP Lab has selected," states Feced. "We're premiering virtual production technology for Spain, and we're aware that we need to get the knowledge across first."
The VP Lab is a recently established company that focuses on virtual production technology for film. The company delivers services for film production and leads a venture between the top suppliers for virtual production. An indispensable part of this is the LED wall. Having an LED wall with 100% accuracy is a must for ICVFX. "It's all about the performance and how it's captured through the camera," Ignacio Feced, CEO at THE VP LAB, states. "For us, this is definitely ROE Visual. Their LED wall delivers a perfect and flawless LED canvas".
"The well-visited showcase and the test production shot on-site are both excellent examples of the potential that the virtual production ICVFX pipeline created offers," comments Erik Baum, responsible for Business Development for ROE Visual. "Through this showcase, we're able to open doors in Spain to explore this technology further, either in small-scale or massive environments."
"The opportunity to work with such talented teams and advanced technology is here, and I'm sure new productions will adopt these tools. I'm curious to see how our industry will evolve using this state-of-the-art technology", concludes Feced.
Related items

United Illusions Studio Selects ROE Visual LED
ROE Visual is proud to announce that United Illusions Studio, Central Europe’s first ARRI-accredited virtual production facility in Hungary, has chosen ROE Visual's Black Pearl 2V2 LED panels to power its newly launched, state-of-the-art LED volume. This investment reflects not only ROE Visual's leadership in premium LED display technology but also marks a significant development for Hungary and the Central European region as a hub for next-generation film and TV production.

RRS INVESTS IN ROE VISUAL TOPAZ 2.6 LED PANELS
ROE Visual is pleased to announce that RRS has invested in ROE Visual's Topaz 2.6 LED panels to add video to their turnkey rental and project services portfolio. The new LED inventory was delivered on Evision LED processing, adding cutting-edge display capabilities to RRS's expanding video department.

PARAGON PROJECTION MAKES STRATEGIC INVESTMENT IN ROE VISUAL LED
ROE Visual is pleased to announce a significant investment by Paragon Projection in its Topaz 1.9 4-in-1 Flip Chip LED panels. Paragon has added 400 flat, 300 curved, and 100 cube-format panels to its inventory, adding to its earlier investment in the Topaz 2.6 series.