Real-Time Visual Storytelling
Virtual Production 2.0 Era
The way we create visual content is fundamentally changing. What began as an experimental technique inside elite film studios has now become a global production standard: reshaping film, broadcast, live events, and beyond. AI is accelerating this shift, enabling real-time scene generation, automated calibration, and workflows that were unimaginable just a few years ago.
At ROE, we don't just manufacture LED panels. We architect the ecosystem where cameras, engines, processors, and displays work as one unified system. From processor to media server, from camera to tracker, from engine to AI workflow we've built partnerships that ensure your entire pipeline speaks the same language. Because great production doesn't happen in isolation. It happens when technology, creativity, and collaboration converge.
This is the new VP. And it's only the beginning.
Built for Every Creator
Film & Episodic
Cinematic-grade LED volumes for feature films and streaming series. Final pixel in camera, no compromises in low light.
Broadcast & Live
Real-time, reliable LED for TV studios, sports, and live events. Zero tolerance for failure.
Music & Entertainment
Versatile stages for concerts, tours, and immersive performances. Lightweight, fast-rigging, visually stunning.
Commercial & Brand
Scalable LED for brand experiences and corporate media. More iterations, less time, full creative control.
Education & Training
Empowering the next generation. From the Netherlands Film Academy to New York University, making VP accessible to more than 20 film schools who will define its future.
Sports & Events
From stadium to virtual studios. Proven at sports and e-sports events and major international tournaments.
And this is only what we can see today. The New VP is limited only by imagination — not by technology.
The Story Behind the Screen
Behind the Scenes
Behind the Scenes of the Netflix Series "Berlin"
Behind the scenes of Netflix's virtual production workflow — how ROE LED powers next-generation content creation.
Sports Meets Virtual Production
BBC Sport announced upgrade at its Media City hub service studio in Salford, investing in ROE Visual's cutting-edge Ruby RB1.5 wall panels and Black Marble BM2 LED flooring. The transition from traditional green-screen environments to advanced LED-powered Extended Reality (XR) volumes reflects a broader, permanent shift in the broadcast sector.
Marché du Film in Cannes
Virtual Production is not a passing trend — it's evolving. This week confirmed just how curious and forward-thinking the industry is, and we're excited to continue supporting that momentum.— Olaf Sperwer
Deepsky
The collaboration combines DeepSky's chip technology with ROE Visual's expertise in LED display development, enabling enhanced image quality and performance for high-end virtual production applications.
BROMPTON
ROE Visual LED panels combined with Brompton's advanced LED processing deliver exceptional image quality, accurate color management, and reliable performance for demanding productions.
MEGAPIXEL
Together, ROE Visual and Megapixel deliver outstanding image fidelity, low latency, and advanced processing capabilities for high-end film and broadcast applications.
Engineered for the Lens
Different stories demand different canvases. Here’s how ROE’s product families map to real-world production needs.
Ruby - The Next-Generation Standard 
Black Pearl 2V2-Legacy Gold Standard 
Carbon RGB+ Inside the Image- Technologies that Empowers the Screen
Every ROE panel carries decades of display engineering. These are the technologies that make the difference between a wall that shows a picture — and a wall the camera believes.
Deepsky Processing: Color uniformity and grayscale precision across every panel and every curve — so your volume reads as one seamless canvas.
GhostFrame: Show multiple hidden frames on the same wall — green screen, tracking markers, and alternate content — all invisible to the talent.
HDR：High dynamic range output that preserves highlight detail and true blacks, exactly the way your DP lit it.
Color Science：Precise color reproduction tuned for camera sensors — skin tones stay natural, reflective surfaces stay believable.
Camera Performance：High refresh rates and scan behavior engineered for cinema cameras — no moiré, no flicker, no surprises in the edit.
AI-Ready Infrastructure：Panels and processing designed to integrate with the AI tools your workflow demands — today and tomorrow.
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AI is Reshaping Production. So Are We.
AI & The Future
AI isn't a buzzword at ROE — it's a structural shift in how visual content is created. From generative scene creation to real-time calibration, AI is touching every part of the VP pipeline. LUMA AI is one powerful example of how AI and LED can work together, but it's just the beginning. ROE is building AI-ready infrastructure — panels and processing designed to integrate with whatever AI tools your workflow demands.
Greener, Better, Proved
Virtual production isn't just a creative revolution — it's an environmental one. An UCLA life cycle analysis found that VP can reduce CO₂ emissions by approximately 52% compared to traditional on-location shooting, primarily by eliminating travel, reducing physical set construction, and minimizing waste.
ROE × Greenfilm: A Deeper Look at VP Sustainability
In partnership with Greenfilm, ROE has conducted a comprehensive sustainability report examining the environmental impact of virtual production workflows — from LED manufacturing to end-of-life recycling.
Explore more of virtual production dynamics
ROE Visual at IBC 2026
Championing the convergence of Premium Broadcast and Corporate Spaces, ROE Visual bridges the gap between traditional high-end broadcast studios and corporate fixed installations with cinematic, broadcast-ready LED innovation.
ROE Visual powers VP Village at Cannes 2026 | Virtual Production & LED Volumes
ROE Visual looks back on an inspiring week at the Cannes Film Festival 2026, where the company powered the VP Village at Cannes Next’s Village Innovation at Pantiero. Across six days, the pavilion welcomed cinematographers, studio owners, filmmakers, producers, VFX artists, and creative technologists to experience how virtual production, LED volumes, and in-camera VFX (ICVFX) are shaping the future of film production
Let's Build Your Next Reality
Stop imagining what you could do with virtual production. Start building it. Whether you're planning your first LED volume, upgrading a global network of stages, or exploring what AI can bring to your workflow — we'll help you get there. With the right panels, the right partners, and the right expertise.