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IBC 2025

ROE Visual's Innovation Lab: A Future-Focused Broadcast Studio at IBC

Leek, the Netherlands (5 September 2025) – ROE Visual is poised to make a bold impact at IBC 2025. ROE Visual will showcase a range of cutting-edge display solutions designed for immersive storytelling and seamless production workflows, underscoring its ongoing commitment to broadcast innovation.

At the heart of the ROE Visual stand is the Innovation Lab, a live demo space where next-generation broadcast workflows come to life, meeting the growing demand from corporate broadcasters, content creators, and hybrid studios. Powered by Vizrt and displayed on Coral 1.2 COB LED panels, the Lab features rich, multi-vertical virtual AI-enhanced environments created by Emergent using Unreal Engine 5. This plug-and-play setup demonstrates a scalable solution for streaming, video conferencing, and virtual studio production, delivering ease of use without compromising visual quality.

These virtual sets span industries such as broadcast, corporate, and education, demonstrating the flexibility and realism enabled by scalable LED solutions and real-time graphics workflows. This plug-and-play setup offers an ideal solution for streaming, video conferencing, and immersive media production.

Emergent is a data-driven technology and services company transforming media, sports, and experiential content through AI. With scalable AI-enhanced solutions, immersive storytelling tools, and deep industry expertise, Emergent empowers creators to unlock next-generation experiences across screens, venues, and platforms.

"Our collaboration with ROE Visual and Vizrt at IBC2025 reflects our vision to combine data, AI, and immersive storytelling for next-gen content delivery. We're demonstrating what's possible when AI-enhanced data integration meets immersive visualization, bringing together some of the most innovative names in media production," said Grig Mindlin, CEO of Emergent. 

GhostFrame: Subframe Magic for Broadcast
Also featured at the ROE Visual booth is a hands-on GhostFrame demonstration, showcasing the power of Megapixel's GhostFrame software paired with ROE Visual's broadcast-grade LED panels. This innovative technology enables the simultaneous display and capture of multiple hidden video feeds, which opens up entirely new possibilities for live broadcasts, virtual sets, and camera tracking. "GhostFrame is a game-changer for creative technologists in broadcast. We're proud to support ROE Visual in showcasing its capabilities," said Jeremy Hochman, Founding Partner at Megapixel.

MRMC Showcase with Disguise, RED & ROE Visual
As part of a broader IBC collaboration, ROE Visual will also be featured in a spectacular brand activation on the MRMC stand (Hall 11, C20b), where Nikon companies MRMC and RED, Disguise, and ROE Visual join forces to present a high-end virtual production and broadcast demo.
The setup includes a Ruby RB1.9 LED wall, powered by a Disguise GX 3 server, RX iii render node, a RED 4K cameras showcasing Phantom tracking at 50Hz, and MRMC robotic arms for dynamic motion capture.
This collaboration showcases how premium LED displays, advanced rendering, and robotics can be combined to create seamless, cinematic broadcast experiences.

Visitors to the ROE Visual Stand 1.D29 can experience a full spectrum of ROE Visual's latest LED technologies in simulated broadcast scenarios. From studio-grade LED displays to flexible, plug-and-play systems for corporate streaming and hybrid events, ROE Visual's presence at IBC demonstrates how integrated technology can enable powerful storytelling.

Visit ROE Visual at Hall 1 D29
See ROE Visual in action at: MRMC, Hall 11 C20b, Stype, Hall 7 C24

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