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ROE Visual Takes Responsibility at ISE 2020

Shenzhen, China (3 February 2020) – Showing its responsibility and care towards its clients in response to the current Coronavirus outbreak in China, ROE Visual has decided to take only the international teams to the ISE exhibition in Amsterdam and leave the team located at its headquarters in Shenzhen at home. 

The ISE exhibition, which is held at the RAI in Amsterdam, from 11-14 February 2020 is a major event for ROE Visual. While much remains uncertain with the current outbreak of the Coronavirus and the official bodies and the trade show organization are still cautious about reporting on how this will affect the ISE trade show, ROE Visual takes far-reaching measures.

“There is no doubt that both the RAI and the ISE trade show organization take all the necessary precautions to ensure that the trade show visit is safe for visitors, but part of that safety is in our own hands and we felt that we as a company should show our common responsibility and contribute in our own way”, states Jason Lu, General Manager for ROE Visual.

“That is why we have decided to cancel the visit to ISE for all our Chinese based staff. This was not an easy decision, but it’s made out of respect and care to all our visitors, clients and the overseas colleagues. We send our best wishes to everybody. Be safe and healthy.”

ROE Visual is in the fortunate circumstances that they have a broad international team of product and sales specialists, so the effect of this decision can be kept to a minimum for our customers. The US and EU based ROE Visual teams will do everything in their power to replace their Chinese colleagues as well as possible.

ROE Visual will be introducing a range of new products at the ISE, all designed using the latest LED technologies. Setting the standard for stunning LED performances, ROE Visual showcases its unmatched expertise in the field of LED technology, for applications in both the rental and system integration markets. 

Find ROE Visual at stand 12F80.

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