Channel 9 Sydney Upgrades Studio A with ROE Visual Meru for xR Broadcast Production
Summary: Creative Technology Australia has upgraded Channel 9 Sydney’s Studio A with a 14m × 3m ROE Visual Meru LED wall. This xR-capable environment debuted during the 2026 Winter Olympics to provide immersive sports broadcasting. The installation highlights the long-standing partnership between ROE Visual and Creative Technology in the APAC region.
Channel 9 Sydney Headquarters has unveiled its newly upgraded Studio A, a state-of-the-art xR broadcast environment for sports programming and special broadcasts. Delivered by Creative Technology Australia, the installation is powered by ROE Visual Meru, featuring a 14 m × 3m video wall that delivers immersive visuals and dynamic storytelling on the studio floor. This project represents a significant advancement in virtual production for the Australian broadcast market.
The project was designed to create a broadcast space capable of supporting a wide range of programming for major sports and special broadcast presentations. With a large central display and extended visual environment powered by Meru, the studio enables the in-house production team to build tailored visuals for each story.
“The studio features one large hero screen and a world of possibilities around it. Each show can have its own unique studio environment, with storytelling enhanced by graphics for promotional material, player data, and sports highlights in a fully immersive experience for viewers," said Alex Rolls, Head of Creative and Innovation at Channel 9.
Creative Technology and ROE Visual have collaborated on numerous projects since 2014, and the Channel 9 upgrade represents another milestone in their ongoing partnership. For this installation, Creative Technology selected Meru for its visual performance, reliability, and ease of installation, allowing it to integrate seamlessly into a permanent broadcast studio.
Advanced Technical Specifications of the Meru LED Series
Designed for fixed applications where both visual quality and operational efficiency are critical, Meru is a versatile, energy-efficient LED solution that offers exceptional on-camera performance and effortless integration without the need for rental cabinets. Available in multiple pixel pitches and form factors, it combines flexibility with precision engineering, making it ideal for environments such as broadcast studios.
“This high-end product suits these kinds of installations perfectly. I hope to see it further integrated into broadcast studios around the world,” said Jeremy Moore, Creative Technology Project and Account Manager. Moore also emphasized the strength of the long-standing collaboration between the two companies.
“ROE Visual consistently delivers high-quality products and takes a genuinely collaborative approach to development. They listen to real-world feedback and use it to refine and improve their technology, which makes a real difference for teams like ours. Their technical support and after-sales service are excellent, and that’s why they remain a trusted partner for Creative Technology,” Moore continued.
Enhancing Global Broadcast Standards with xR Technology
Luc Neyt, Technical Director at ROE Visual, highlighted the significance of the installation for the broadcast market.
“ROE Visual and Creative Technology share a strong commitment to innovation and delivering high-quality solutions. Channel 9 Studio A perfectly demonstrates how Meru supports xR technology to enhance viewer engagement and content creation in the broadcast industry. We’re excited to see how our new fixed installation solution continues to provide outstanding experiences and long-term value for our customers.”
The upgraded Studio A made its on-air debut during coverage of the 2026 Winter Olympics, showcasing the studio’s enhanced capabilities and marking a new chapter for immersive broadcast production at Channel 9 in Sydney, Australia.
About Creative Technology:
Creative Technology provides state-of-the-art video production and equipment solutions for live entertainment, broadcast, and corporate events. Partnering with industry leaders like Sony, Barco, Grass Valley, and top LED manufacturers, Creative Technology delivers innovative concepts, design, and multi-camera HD systems for shows of any scale. Offices in Sydney, Melbourne, Brisbane, and Auckland.
Learn more: www.ct-group.com/aus
About Channel 9:
Channel 9 (Nine News) is Australia’s most trusted source of news and current affairs. Nine’s experienced team has delivered breaking news, features and exclusive news from around Australia and the world into homes since 1956.
Learn More: www.9now.com.au
