Virtual Production Stage at Cannes Next. Powered by ROE Visual
Virtual production returns to Cannes Next, building on the success of the 2025 Village Innovation programme. For 2026, the dedicated VP Pavilion, VP Village powered by ROE Visual, will once again welcome cinematographers, studio leaders, and creatives to an immersive, hands-on virtual production environment at the heart of Cannes’ innovation hub.
Real-World Workflows and ICVFX Innovation
Designed as a working showcase rather than a static display, the VP Village places real-world workflows centre stage. Here, technology meets storytelling, offering visitors the opportunity to explore how virtual production is evolving into a reliable, scalable tool for film, broadcast, and commercial content creation. Set within Cannes Next’s Village Innovation, the pavilion provides a dynamic meeting place for industry professionals seeking both inspiration and practical insight.
ROE Visual has invited leading virtual production studios and industry experts to help filmmakers and producers better understand how virtual production can enhance storytelling, streamline production, and unlock new creative possibilities. Attendees can experience LED volume-based virtual production workflows first-hand, evaluating key performance factors such as colour accuracy, camera tracking precision, playback reliability, and on-set flexibility. These are all critical components for achieving consistent, camera-ready results.
Empowering Filmmakers Through Storytelling in the VP Volume
The sessions combine practical guidance for DoPs and VP supervisors with real-world case studies, offering insight into workflows, creative decision-making, and production efficiencies enabled by virtual production, from creative decision-making to production efficiency. At ROE Visual, we believe virtual production should empower filmmakers, not complicate their process.
There remains a strong need to support filmmakers in understanding both the creative and technical potential of virtual production, and to guide them through the workflows, technologies, and ecosystem required to succeed. By bringing storytellers and producers together at the VP Village, just moments from the red carpet, we create direct access to key players across the global VP industry: a place where creative and technical disciplines meet.
By powering the VP Village, ROE Visual positions itself at the heart of filmmaking, facilitating collaboration and delivering reliable, camera-ready LED solutions that integrate seamlessly into production workflows, enabling DoPs and directors to focus entirely on storytelling.
Meet the Team
The ROE Visual team will be in Cannes from May 13–18—join us at the VP Pavilion and experience virtual production in action.
Attend one of our speaker sessions, visit our VP Office inside the pavilion for in-depth discussions, or connect with us in the lounge area near the harbour for relaxed, high-level networking.
Planning your time at Cannes? Secure your meeting in advance and make the most of your visit.
Olaf Sperwer, Director Virtual Production/XR/Broadcast EMEA, and Steven Embregts, Product Director Europe, look forward to meeting you and discussing how virtual production can support your next project.
Showcased Products
Completing the VP Eco-system at Cannes
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Latest News
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23 Apr.
VP Village powered by ROE Visual: Virtual Production at Cannes Next
The VP Village powered by ROE Visual returns to Cannes Next 2026, offering an immersive, hands-on environment for filmmakers to explore camera-ready virtual production. Featuring a collaborative ecosy...