Anna Valley Signals VP Expansion with Major Investment
London – May 5, 2022 – Audio-visual and entertainment technology company has underlined its commitment to the rapidly expanding virtual production market by appointing a director of virtual production, Christina Nowak, and making a £1.9m investment in LED technology by ROE Visual. These developments – which also mark Anna Valley’s return to its roots in broadcasting – confirm that the company now regards virtual production as a key target within the UK media & entertainment sector.
Anna Valley is not new to virtual production (VP) and has undertaken a number of acclaimed projects from its VP facility, including the GRM Rated Daily Awards and the Independent Music Awards. Nonetheless, the company is now ramping up its activities in this market, hence the appointment of its first-ever director of virtual production in Christina Nowak, who has a wealth of experience at cutting-edge film & TV technology companies.
Simultaneously with the appointment Nowak, Anna Valley has also made its largest purchase to date in VP technology from LED screen and display leader ROE Visual. The company has acquired nearly 900 panels of ROE Visual’s acclaimed Black Pearl BP2V2 ‘film-centric LED panels’ with a 2.8mm pixel pitch – equating to a total of 224 sqm of LED panels.
Anna Valley has also acquired a large quantity of hanging & stacking bars along with various curving plates from ROE Visual, whilst a separate relationship with batch partner IMAG will allow the company to boost its capability to 1500 panels from one batch when needed for larger productions.
Christina Nowak immediately warmed to the company’s approach to virtual production – a technology that, in industry terms, is still only in its infancy. “Anna Valley’s take on VP is quite unique in that they realise there are no 100% experts in all the fields within a technology area that is only a few years old in an application of this scale,” she says. “Instead, they want to be part of the evolution of virtual production and use only the products that best serve productions and their crew. The company’s investment in Black Pearl BP2V2, which follows on from the first version of the product used for Disney+’s hugely innovative The Mandalorian, shows that they have their finger on the pulse and an acute sense of how VP is developing. I am really looking forward to working closely with the Anna Valley team to bring their unique combination of skills and technology to this hugely exciting area of the industry.”
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