London, UK (8 March 2024) – iMAG, one of the UK's major ROE Visual LED-based rental houses, relies on its high-end LED panels to accomplish captivating live events and virtual production projects. iMAG's recent investment in ROE Visual's latest LED innovation, Ruby-C, cements its position in the UK's creative landscape.

With a wealth of premium projects to its name, iMAG is known for the innovative approach it brings to each project itundertakes, transforming both live events and cinematic experiences. Renowned for its versatility, iMAG is pioneering in visual storytelling, leaving an indelible mark on feature films and television series. They have a legacy ofaccomplishments to their name for, amongst others, Amazon, Netflix, and Sky.

Now, iMAG embarks on its latest endeavor, introducing ROE Ruby-C LED panels into its arsenal. These panels represent the pinnacle of LED technology, offering stunning visual fidelity and flexibility. With a pixel pitch of 2.6mm and the ability to curve up to 30 degrees per panel, the Ruby-C panels are tailor-made for ambitious productions and challenging shoots.

"We are thrilled to elevate our AV capabilities by including the cutting-edge ROE Ruby-C LED panels," said Alex Strachan, co-founder at iMAG. "This strategic investment aligns with our commitment to pushing the boundaries of visual storytelling and production design and builds upon our successful track record of addressing challenging environments and unconventional locations in recent years. We've embraced ambitious productions from the captivating The Last Bus on Netflix to the thrilling All the Old Knives on Amazon Prime. Ruby-C's superb image quality and flexible design offer exciting possibilities. I look forward to seeing what the Ruby-C can do for even the most daring production or project."

The iMAG team is keen to embark on a journey to pushing the boundaries of visual storytelling for every frame, setting new benchmarks in cinematic innovation.

Discover Ruby-C