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Pace Gallery Presents Artist John Gerrard’s Flare (Oceania) with the Help of ROE LED Technology

New York City, NY (August 2022) – John Gerrard has finished his second successful exposition with ROE Visual. The acclaimed artist continues to curate an impressive portfolio of digital art pieces which are being featured around the globe. Most recently, Gerrard completed his Endling exhibition with the support of ROE Visual LED technology at the Pace Gallery location in New York City.

The Endling exhibit showcased the power of LED technology with ROE Visual panels displaying the artist’s creative simulations. The centerpiece of the presentation Flare (Oceania) is a simulation of a gas flare burning in the middle of the South Pacific Ocean, with flames and smoke creating the illusion of a flag. The piece transforms from day to night respective to Tonganese time (where the scene takes place) and is strategically displayed in the gallery so passersby have a constant view.

Most of Gerrard’s work incorporates statements about the environment and the global impact of political aggravators. The exhibition’s name “Endling” has an association with endangered species of wildlife and the threat of extinction.

As part of the exhibit, the Flare (Oceania) installation featured an 18 x 18 ft LED wall comprised of ROE Visual Black Pearl 2 Version 2 (BP2V2) panels. While popularized for use in film and television, the Black Pearl series boasts a fine pixel pitch and tantalizing color accuracy that is attractive to designers.

“There are no equivalents to the deep matt blacks and extraordinary colour range of the ROE Visual Black Pearl and Ruby high resolution LED walls.” John remarked, “Showing my work Flare and at PACE Gallery in New York, the results are exemplary. I cannot imagine working with another company - ROE are the best LED walls for artists.”

A major component of the presentation’s success came from its collaboration with Pace Gallery. The exhibit featured three works from the Irish artist, Flare (Oceania),, and Endling (Martha). The exposition ran from June 29th to August 12th at the popular contemporary art gallery, Pace, in New York. This was the first solo exhibit with the artist that the gallery has showcased.

“John championed for ROE since we started talking about his debut exhibition with Pace and we couldn’t be happier with the results.” says Lauren Panzo, Vice President at Pace Gallery. “John’s exceptional and thoughtful works deserve nothing less.”

Jonathan Nesteruk, courtesy of Pace Gallery

Gerrard first worked with ROE Visual back in the fall of 2021 when he exhibited his co-developed piece with Richie Hawtin (Plastikman) titled at the experimental site 3537 in Paris, France. Similar to Flare (Oceania), the Ruby 2.3 LED display from ROE featured digital graphics that moved and changed perspective.

“Fostering creative visions is what we strive for at ROE, which is why we were overjoyed when approached to support John’s artwork once again.” reflected Nick Jevons, Regional Sales Manager at ROE Visual US. “Bringing his art to life with the help of the folks at Pace has been a pleasure.”

More on John Gerrard:

John Gerrard is a celebrated artist and pioneer of simulation within contemporary art. His annual softwares are in the collections of MoMA, Tate, SFMoMA, LACMA, Pinault Collection, Ullens Foundation, M+, Pinakothek der Moderne, and TBA21, among others. Gerrard's work is regularly presented in the public realm in large-scale urban installations such as Lincoln Centre, New York, and Somerset House, London as well as installed as destination works in remote but significant locations under the auspices of biennials or museum off-sites such as Okayama Triennale, Japan or Desert X, California.

More on Pace Gallery:
Pace is a leading international art gallery representing some of the most influential contemporary artists and estates from the past century, holding decades-long relationships with Alexander Calder, Jean Dubuffet, Barbara Hepworth, Agnes Martin, Louise Nevelson, and Mark Rothko. Pace enjoys a unique U.S. heritage spanning East and West coasts through its early support of artists central to the Abstract Expressionist and Light and Space movements.

Since its founding by Arne Glimcher in 1960, Pace has developed a distinguished legacy as an artist-first gallery that mounts seminal historical and contemporary exhibitions. Under the current leadership of President and CEO Marc Glimcher, Pace continues to support its artists and share their visionary work with audiences worldwide by remaining at the forefront of innovation. Now in its seventh decade, the gallery advances its mission through a robust global program—comprising exhibitions, artist projects, public installations, institutional collaborations, performances, and interdisciplinary projects. Pace has a legacy in art bookmaking and has published over five hundred titles in close collaboration with artists, with a focus on original scholarship and on introducing new voices to the art historical canon. 

The gallery has also spearheaded explorations into the intersection of art and technology through its new business models, exhibition interpretation tools, and representation of artists cultivating advanced studio practices. As part of its commitment to technologically engaged artists within and beyond its program, Pace launched a hub for its web3 activity, Pace Verso, in November 2021.

Today, Pace has nine locations worldwide, including a European foothold in London and Geneva, and two galleries in New York—its headquarters at 540 West 25th Street, which welcomed almost 120,000 visitors and programmed 20 shows in its first six months, and an adjacent 8,000 sq. ft. exhibition space at 510 West 25th Street. Pace’s long and pioneering history in California includes a gallery in Palo Alto, which operated from 2016 to 2022. Pace’s engagement with Silicon Valley’s technology industry has had a lasting impact on the gallery at a global level, accelerating its initiatives connecting art and technology as well as its work with experiential artists. Pace consolidated its West Coast activity through its flagship in Los Angeles, which opened in 2022. Pace was one of the first international galleries to establish outposts in Asia, where it operates permanent gallery spaces in Hong Kong and Seoul, as well as an office and viewing room in Beijing. Pace’s satellite exhibition spaces in East Hampton and Palm Beach present continued programming on a seasonal basis.

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