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Creative Technology Event

Creative Technology and Sprout Deliver Top Secret Automotive Event

Black Pearl Used for the Live Broadcast of the Event

London, UK (May 5, 2021) - Sprout has commissioned Creative Technology (CT) to support the event's live broadcast from one of the UK's leading motor racing circuits.

The prestigious and exclusive event was streamed to a small number of top clients for the manufacturer, with the security of the broadcast being of utmost importance. CT proposed using its Eden platform, which enabled two-factor authentication for the invited attendees to maintain a high level of security, ensuring confidentiality of the product. CT was on hand to collaborate with the end client's IT department and Sprout throughout the production process to ensure that all protocols were observed and minimize any issues for the invited audience.

CT's involvement with the project further extended into the 'live' environment following Sprout's decision to broadcast the event on-demand over the weekend of 13th and 14th March 2021. The on-site element therefore developed into event capture and subsequent editing to create a program for the broadcast. On-site, CT played a supporting role in the event by providing video and audio equipment and services.

The video wall consisted of a 10.5m x 3m ROE Visual Black Pearl 2.8mm LED screen set within a 3-degree curve. Delivery of content to the screen was from a pair of disguise servers for all visual elements.

Gerry Francke, Account Manager at CT UK, adds, '" It was great to be working on-site delivering a show after many months of being confined to the world of virtual events. Working with Sprout was a great experience. The combination of a prestigious product, some fantastic imagery to display, a delightful client, and excellent dedicated teamwork made the experience all the better."

Product Used:
Black Pearl


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