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bright! studios

Bright! Studios Invests In ROE Visual LED Panels

Pushing Creative Boundaries with Ruby

Leek, The Netherlands (4 July 2023) – bright! studios, a visual design and technology studio specializing inaugmented reality, virtual production, and digital brand experiences, has recently invested in ROE Visual Ruby RB2.6 LED panels for its new Frankfurt-based facility blank SPACE.

bright! studios is one of Europe's leading service providers in the field of virtual production and augmented reality. Over the past two years, the studio has realized over 3.000 hours of live broadcasted and recorded e-sports tournaments, TV shows, and events, equipped with virtual production workflows.

With our new Ruby LED wall, we go full circle, being able to work with the best of the best technology translates in the quality of the final projects we deliver.

The investment in 50sqm Ruby RB2.6 LED panels, running on the HELIOS LED processing platform,follows an earlier purchase of ROE Visual's Black Marble BM4 LED panels with Evision LED processing. Encountering some technical limitations of the Evision platform when working with high-level XR applications, the team started looking for an upgrade.

"We introduced the team to the HELIOS LED processing platform that offers many extras in LED processing, especially when working with virtual production technology where a lot of high-level technology needs to work in sync," commented Erik Baum, sales representative for ROE Visual. 

Combining the HELIOS LED processor with the Ruby RB2.6 LED panel, which operates on a higher refresh rate (7680 Hz), results in lesser artifacts for the in-camera work and the 16-bit bit depth, allowing for unmatched color accuracy, bright! studios has invested in a LED wall that is definitely future-ready.

"bright! studios are very happy with the new setup. The combination of the Ruby LED panels and the HELIOS processing gives them excellent results, and the HELIOS is lauded for its easy setup and operation", Erik continues.

"We own all the required technology for state-of-the-art multi-cam VP & AR workflows and deliver the full scope of creative services with an in-house team. Besides, we host our new facility blank SPACE, a venue for creative ideas that can be rented as a space-only concept as well as a full-service production facility including Ruby LED wall. This makes us a go-to partner for turnkey virtual production, green screen, and augmented reality productions. With our new Ruby LED wall, we go full circle, being able to work with the best of the best technology translates in the quality of the final projects we deliver", states Thomas Giegerich, Managing Director.

"We love what we do and are always striving for new adventures to explore and new technologies to implement in our works," explains Thomas. “The ROE Visual LED panels allow us to explore the realms of virtual production even further. Driven by our curiosity and creativity, we try to deliver the best possible solution for our clients, providing creators with a creative canvas for immersive production processes. Our new Ruby LED wall is a great tool to help us to accomplish that".

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About bright! studios:

bright! is a visual design and media technology studio working on events, shows, broadcast productions, and trade fairs. As one of the leading service providers in Europe in the field of virtual production and augmented reality, numerous projects in the areas of film, TV, brand communication, interactive and e-sports have been realized in recent years. The studio combines the world of creation with innovative technologies - without compromise, on the pulse of technological trends and worldwide. For more information, please visit:

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