VP Village powered by ROE Visual brings camera-ready virtual production to Cannes Next
Download the complete press release here.
Leek, The Netherlands (29 April 2026) – Virtual production returns to Cannes Next, building on the success of the 2025 Village Innovation program. For 2026, the dedicated VP Pavilion, VP Village powered by ROE Visual, will once again welcome cinematographers, studio leaders, and creatives to an immersive, hands-on virtual production environment at the heart of Cannes’ innovation hub.
Designed as a working showcase rather than a static display, the VP Village places real-world workflows center stage. Here, technology meets storytelling, offering visitors the opportunity to explore how virtual production is evolving into a reliable, scalable tool for film, broadcast, and commercial content creation.
Set within Cannes Next’s Village Innovation, the pavilion provides a dynamic meeting place for industry professionals seeking both inspiration and practical insight. ROE Visual has invited leading virtual production studios and industry experts to help filmmakers and producers better understand how virtual production can enhance storytelling, streamline production, and unlock new creative possibilities.