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John Gerrard Selects ROE Visual for Digital Artwork

Editors Press Kit with full text and pictures

Download the complete press release here.

Leek, the Netherlands (16 November 2021) – DSMP is delighted to host a unique installation for their latest Paris-based location 3537, designed by artists Gerrard and Richie Hawtin, in partnership with ROE Visual.

The digital artwork, by John Gerrard, accompanied by a bespoke Richie Hawtin aka Plastikman composition, can be experienced at 3537, a new physical and digital site for experimental artistic projects hosted by Dover Street Market/Comme des Garcons. 

The installation, a large, high-definition LED screen facing off with a stack of speakers, has a one-month residency. The screen depicts an iridescent python eating its tail and moving slowly in a figure-eight, the shape of infinity. Gerrard programmed a virtual camera to pan over the snake at the sun's speed, with the light, perspective, and speed changing with the seasons.

Looking for a LED screen that would do right to the minutiae iridescent color shades and the deep black surrounding the snake, executive producer Martine d'Anglejan-Chatillon and Jim Martin approached ROE Visual. Convinced that only a high-quality LED product would do justice to this digital work of art, they were delighted that ROE Visual could supply the correct type of LED panel. The extraordinary color gamut of the Ruby RB2.3 LED panel, combined with its wide viewing angle and high contrast, made it perfect for the job.

Download the complete press release here.

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