Who we are
ROE Visual is dedicated to making the best LED display platforms. Not just any LED panel, but the best. Carefully selected high-end components, the latest technology, in-depth knowledge and a lot of passion go into our LED products. Being familiar with the challenges of our market, we offer the best possible solution for the creatives, designers, technicians that rely on our products for a flawless installation, shoot or performance. Day-in, day-out.
Going beyond expectations in all facets of what we do, to awe and inspire audiences worldwide by delivering unforgettable experiences.
To provide the best LED technology available and translate this into feasible, beautifully designed and easy-to-work-with LED products that are the first choice for large LED display installations around the globe.
Persuing excellent performance and fully committed to solution-based thinking, we have the best interest of our employees and clients at heart to build longstanding relationships based on transparency and mutual trust.
“When I try to explain the success of ROE Visual it's that there are a group of companies in the industry that are open in their engagement with customers and partners. They allow themselves to be transformed through these relationships. It is a real partnership. This ability to listen and adapt is what defines companies like ROE Visual.“ Matt Ward
ROE Visual Timeline
Linx - First product, first success
Radiant introduces Linx at the LED China show where it was selected for the Bon Jovi tour. Leading companies in the industry learned about Radiant through this project.
Entering the LED Screen Rental Market
A prominent and large rental company buys Radiant LED screens. Radiant makes an impression with its excellent after-sales service and support.
Magic Cube - Breaktrough LED product
Magic Cube series released. A break-through for the company, selling over 20,000 square meters of Magic Cube in the rental and touring market globally.
Radiant sells 60% of the company to Unilumin to enhance access to capital for further product development.
New Era Under a New Name
Radiant officially changes the company name to ROE Creative Display.
ROE Visual Takes the Lead
Black Onyx released, defining ROE Visual’s leading position in the rental & staging LED market.
ROE Visual Europe BV founded, Netherlands-based ROE Visual EU becomes sales and service stronghold for the EMEA countries.
ROE Visual US Inc. founded. Burbank-based ROE Visual US becomes sales and service stronghold for the Americas.
Success Calls for New Products
Carbon Series LED panels released.
ROE Strip released and used for the MTV awards.
Product Awards and an Iconic Tour
Black Marble LED floor released.
Carbon series CB8 used for U2 Joshua Tree tour.
ROE Visual introduces the ROE Academy – A Learning Initiative.
Expansion and a New Generation of Products
Diamond released at ISE.
Sapphire released at InfoComm, a ground-breaking NPP platform.
ROE Visual US opens Nashville office.
ROE Visual Expands into Fixed Installation & Film
ROE Visual targets AV Integration Market with high-end products Amber and Jasper.
ROE Visual LED products are part of the game changing virtual production techniques that make productions like Disney's the Mandalorian possible.
Ruby and Black Quartz released at ISE, introducing the use of new technologies, such as common-cathode and 4in1 LED.
Fast growth in the Film and Broadcast market due to involvement in virtual production technology.
Boom in Virtual Production
Fast growth in Film & Studio.
Continuous innovation and breakthrough.
New Expansion, New Opportunity
ROE Visual Japan and ROE Visual UK founded.
Lightweight New Product Graphite and CB MKII Launched.
Opal LED Platform for Fixed Installation.
After founding ROE Visual in 2006 Jason Lu still heads the company as the main driving force behind product development, taking on the latest technologies and translating these in ready-made products and strategic plans that lay the foundation for a bright future.
Short History of
In 2006, and just out of college, Jason Lu started a company called Radiant Opto Electronic Technology in Shenzhen.
Since 2020 disguise has been accelerating its robust scalable platform to help democratize these workflows, and simplify a lot of the difficult requirements essential for shooting in high-end LED volume.
Epic Games develops Unreal Engine, which was adopted across industries such as film and television, creating the most powerful virtual production platform in the world with constant input.
ARRI is a leading designer and manufacturer of camera and lighting systems as well as system solutions for the film, broadcast, and media industries, with a worldwide distribution and service network.
ROE Visual is a member of AV Alliance, a global network of leading event technology companies.
AVIXA™ is the Audiovisual and Integrated Experience Association, representing the audiovisual industry. AVIXA members create integrated AV experiences that deliver outcomes for end users.
The International Trade Association for the Broadcast & Media Industry. As the authoritative voice for the Broadcast & Media industry, IABM facilitates the all-important networking and interaction that shape and define the unique ecosystem of the Broadcast and Media technology industry.
IAAPA is the premier trade association representing the diverse and ever-changing attractions industry. IAAPA hosts global events and conferences that spread successful ideas and practices.
The Themed Entertainment Association (TEA) is the international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences - worldwide.
The PLASA association and community are at the heart of the events and entertainment technology industry. Through its services and commercial activities, they provide a voice and platform for professionals who supply technology and creative solutions to live entertainment, theatre and events.
Digital Signage Federation
DSF is the independent voice of the digital signage industry. Building a strong foundation for the advancement of the industry, they partner with members and key organisations to provide education, networking, and advocacy to move the industry forward.
Hollywood Professional Association
The HPA is a non-profit member association dedicated to recognizing, educating, and connecting businesses with a diverse community who provide creative and technical expertise, support, tools and infrastructure for professional content creation, distribution and archive in the media and entertainment industry.